Trialling a Product Before Launch: Samples, Trials and Sandboxes

Many companies want to test a product in a new country before a full launch. Even a small trial can need permission. What you need depends on the product.

Trial samples Bringing in a small number of samples is often simpler than a full import. Customs may allow it with a letter or a temporary import. Some products still need an approval even for samples so check first.

Clinical and field trials Trials of medicines and devices on people need approval from the health regulator and usually an ethics committee. Trials of agricultural products in the field can need approval from the agriculture authority. These approvals take time so plan for it.

Regulatory sandboxes Some regulators run sandboxes. A sandbox lets a company test a new product under supervision with rules adjusted for the trial. Financial regulators in several countries have run them. They are open to specific kinds of products and have an application process.

Tips Write a short trial plan covering what you will test and for how long and with whom. Ask the regulator whether the trial needs approval before you start. Keep records of everything because a good trial can support your full approval later.

These are general guides, not legal advice. Rules differ by country and by product and they change often. Confirm the details with the regulator named on your country page or with an expert before you act.